What We Do
We help flooring contractors make more money - three ways.
Pick the pillar that's costing you the most right now. Most clients come in for one, find they need at least two, and stay for the full six-month engagement to get all three working together.
Pillar 1 - The Flagship
Profit Optimization & Operations
Outcomes you can expect
- →Recover 3–5 points of gross margin in 6 months
- →Get real-time visibility on every open quote by customer type
- →Standardize estimator pricing so two quoters land within 1 point of each other
- →Free up working capital from inventory that isn't moving
What's included
- ·AI Margin Diagnostic Engine (P&L + job-cost ingest)
- ·Margin Recovery Dashboard (the 5-tab tool we built at FG)
- ·Pricing psychology coaching
- ·Vendor renegotiation scripts and benchmarking
- ·Remote ops standardization
Pillar 2
Marketing & Advertising Systems
Outcomes you can expect
- →Cut Google Ads cost-per-lead by 50%+
- →Wire phone-call attribution to campaigns
- →Stop burning spend on broad-match keywords with quality score 4–5
- →Get a written report on wasted spend within 72 hours of OAuth
What's included
- ·1-Click Google Ads Profit Audit (OAuth - 30 seconds to connect)
- ·Full account restructure (campaigns, RSAs, negatives)
- ·Phone tracking and offline conversion uploads
- ·Ads-in-a-Box templates for hard-surface and soft-surface flooring
- ·Monthly performance review with the same dashboard
Pillar 3 - Sold separately as an upsell
Acquisition & Growth Strategy
Outcomes you can expect
- →Get your business buyer-ready in 12 months
- →Substantiate addbacks the way underwriters want to see them
- →Position your books to support a 5x+ SDE multiple
- →Or - go on offense and roll up a smaller competitor
What's included
- ·Due diligence model (the one we use for our own underwriting)
- ·SOP framework for top-12 owner-held processes
- ·Broker network introductions
- ·SBA financing playbook (we used the same lender on our deal)
- ·GP-by-category dashboard cuts a buyer expects to see
Sold as a $7,500–$10,000 add-on to the core engagement, or as a stand-alone for owners specifically preparing to exit or acquire.
How we're priced
One clean price.
Engagement
$7,500 upfront + 10% of Added Profit over Baseline
Six-month engagement. The 10% kicker is billed monthly during the engagement on each month's Added Profit over Baseline (incremental gross profit dollars vs. your trailing-12-month baseline at signing). If we don't put you on pace for $50,000 of added annual profit by month 6, we keep working at no additional cost. Your $7,500 implementation cost is your only obligation if we still miss within 12 months of signing.