The Guarantee - In Plain English
Most coaching guarantees are written to sound good and pay out nothing. This one is written to be specific, measurable, and honored. Here's exactly how it works.
The promise
$50,000 of added annual profit by month 6, or we work for free until you hit it.
That $50,000 of added annual profit can come from margin recovery, ad efficiency, vendor renegotiation, pricing changes, inventory turn, or any combination. We don't care which lever moves. We care that the number shows up as a sustained run-rate in your books.
At month 6, we annualize the monthly Added Profit over Baseline we've delivered. If that annualized number is under $50,000, we keep working at zero additional cost until you cross the line. No retroactive billing. No "we technically delivered."
How we measure
Annualized run-rate of incremental gross profit dollars vs your trailing-12-month baseline.
Baseline
Locked at signing. We take your last 12 months of gross profit dollars from your books (the same numbers your accountant produces) and divide by 12 to get a monthly baseline run-rate. We write that number into the contract. Nothing moves it after signing.
Monthly measurement
Each month during the 6-month engagement we compare actual gross profit dollars against the locked monthly baseline. The difference is that month's Added Profit over Baseline.
Annualized verification at month 6
At month 6, we sum the monthly Added Profit and multiply by 2 to annualize. If that number is $50,000 or higher, the guarantee is met. If it's lower, the engagement extends free of charge until you hit it (up to 12 months total from signing).
Source of truth
Your books are the source of truth. We review either with your CPA or against a shared dashboard pulling from your accounting system. Your accountant's number wins any dispute.
What counts toward the $50k
Anything that lands as gross profit dollars in your books.
- Margin recovery - higher gross margin percentage on the same or growing revenue (estimator discipline, mix shift, pricing changes, quote-to-job variance tightening).
- Ad efficiency - reduced Google Ads spend at equal or higher conversion volume (the $76k/yr we cut at Floors Galore is the model).
- Vendor savings - material cost reduction on like-for-like SKUs through renegotiation, consolidation, or supplier swap.
- Inventory turn - working capital freed up through SKU rationalization and dead-stock liquidation, counted as the gross profit on the freed capital deployed elsewhere.
- Attach rate and pricing - incremental gross profit dollars from quote-template changes, mid-tier positioning, and add-on services.
What voids the guarantee
We can't fix a business we're locked out of.
The guarantee is contingent on you actually engaging in the work we both signed up for. Specifically, the guarantee is void if:
- You don't provide read-access to the data we need to diagnose and verify (job-cost data, P&L, Google Ads, supplier invoices).
- You decline to implement more than two of our prioritized recommendations in any 60-day window without a stated reason.
- You take an action mid-engagement that materially changes the baseline (acquiring a company, divesting a line, changing accounting methods) without a baseline reset agreed by both parties.
- Your business experiences a documented external event outside our scope (natural disaster, supplier insolvency affecting 25%+ of your volume, primary market collapse).
- You terminate the engagement early. If you cancel before month 6, the guarantee does not apply - but you owe nothing further beyond what was paid.
If we miss
We keep working at zero cost until you hit the number.
At the end of month 6, we annualize your monthly Added Profit over Baseline. If the annualized number is below $50,000, the engagement extends at no additional fee until you cross the line, up to 12 months total from signing. No additional kicker is billed during the extension period - that's free work to hit the guarantee.
The 10% performance kicker is billed monthly during the original 6-month engagement, calculated on each month's Added Profit over Baseline (no cap). The $7,500 implementation cost is your only obligation if we still don't deliver a $50,000 annualized run-rate within 12 months of signing.
About these terms
This page is a plain-English summary written so a flooring operator can read it in five minutes and know exactly what they are buying. It is not the binding contract. The full Services Agreement is provided before signing and contains the legal terms in detail. If anything in this page conflicts with the signed Services Agreement, the signed agreement controls.
We are happy to walk through the full agreement on the strategy call before you sign anything.
Last updated: 2026-05-19